Wednesday, 16 July 2014
Persuasion Psychology by Akash Karia
Self help books are not my cup of tea, but desperate times call for desperate measures. Through the powers that be I am about to become a jobseeker again. Given that I've been out of the market for a long while now, I thought it a good idea to learn how to sell the most important commodity I have to offer: myself.
Opportunity presented itself in the shape of a free offer on the Kindle edition of Persuade Anyone. I had myself a quick look, saw that this one is short and sweet, reckoned there shouldn't be much harm in the affair, and went for it. In retrospect I think I can safely say reading this book was not a bad move.
Persuasion Psychology is, essentially, a short overview of 26 selling techniques. Almost all of them are practical, most of them are easy to implement if one pays attention, and only one ("publish a book") borders the realms of fantasy. If you're looking for the gist of the book, I think most of the techniques can be best described as ways to make others like and appreciate you. This can be achieved through certain behaviours as well as through establishing oneself a reputation; the overall effect is in affecting the way others relate to you.
And yes, Persuasion Psychology proved to be a very relevant book for a jobseeker such as yours truly. It does not only deal with how to be a good salesperson, but rather deals in how to offer a likeable image; an image that could prove very useful at a job interview. Furthering its appeal to me is the fact the book tries to base its techniques on science and research, and although a short and basic publication such as Persuade Anyone cannot offer much in the way of depth this approach is certainly better than the usual "trust me, I know" spirit of most self help books.
Overall: Cuts to the chase, very practical, and therefore worth 3.5 out of 5 crabs.